There is need for doctors to reclaim the field of “lifestyle” and use it in medicine with good quality evidence based advice. This does exist and has done for many years. What we lack is a space in curricular for this and a body to promote it. Drugs get huge promotional budgets whereas good quality lifestyle advice does not. If you need convincing and want to hear more join us Sat 18th May at the Said Business School with the British Society of Lifestyle Medicine for a day of speakers www.oxfordbslm.com!