How Pulse will be changing in 2013
This week’s magazine is the last of the year for Pulse – and it will also be the last time we appear in our current format.
Next year we’re planning to improve and update the way we deliver content to GPs, doing everything we do currently and more, but adapting to deliver you the right information in the right way at the right time.
As with the GP contract announcement this week, we will cover news as it breaks, and provide in-depth analysis immediately on our newly upgraded website, PulseToday. Thousands of GPs have already signed up for our daily email updates, and if you haven’t already registered, doing so will ensure you’re first to know about all the key developments in general practice.
And then, next month we’ll be launching a brand-new monthly magazine. The new Pulse will be bigger and better – still with all your favourite clinical formats, GP columnists like Copperfield and Peverley and a comprehensive news digest, but with more space devoted to in-depth analysis and investigations that really get under the skin of general practice.
In response to demand, from January all currently practising GPs, including locums and registrars, will be able to request a free subscription and guarantee their copy of Pulse every month. It will also be possible to have the magazine delivered to your home address. And with an iPad app in the offing and Pulse Live, the new two-day conference for GPs, it’s going to be a busy few months.
Ever since we were founded in 1960, Pulse has been at the heart of general practice, supporting, informing and championing GPs. We look forward to continuing that tradition in 2013.
Steve Nowottny is the editor of Pulse.