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BMA calls in PR experts for pro-GP campaign

The BMA has called in a team of PR experts to help fight the spate on anti-GP coverage in the national media.

Pulse recently revealed that after repeated requests from members, the GPC had finally convened a communications groups to spearhead a campaign to counter months of negatives stories, leaks and spin.

The group this week said it was in talks with leading PR agencies, and had commissioned a ‘very very well-known marketing company' to design promotional posters.

The advertising is part of a multi-pronged campaign that could – subject to funding by the GPC defence fund – start next month.

At the Scottish LMCs conference, Dr Dean Marshall, chair of the Scottish GPC, told delegates that the BMA's own marketing department had also been drafted in to design posters – and had submitted designs along similar lines to the professional company.

Brian Butler, the BMA's director of communications, told Pulse that the campaign would be launching imminently.

‘We are putting together a campaign proposal – at the moment we are doing market research to gauge the effectiveness of our campaign with the public and with doctors and our members, which will be over in the next week.

‘It will be a pretty strong campaign. We're still looking at the process of funding but the issue of whether the funding is there is not huge one, as the mechanisms with which to fund the campaign are there.'

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