BMA takes out national newspaper ads
By Steve Nowottny
The BMA today took out a series of high-profile adverts promoting the value of general practice in six national newspapers, as its ‘Support Your Surgery' campaign kicked up a gear.
Large, paid-for advertisements appeared in today's editions of the Mirror, Daily Mail, Daily Express, Times, Guardian and Daily Telegraph. Readers are asked to sign a petition demanding the Department of Health stop promoting the use of commercial companies in general practice.
The adverts come as part of a concerted campaign by the BMA, which is also asking GPs and practice staff to raise awareness locally.
But primary care tsar Dr David Colin-Thome last week attacked the campaign, warning that the BMA's stance on polyclinics was encouraging ‘hysteria'.