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Can Max Clifford spin it for GPs?

GPs are calling for public relations guru Max Clifford to be hired to boost the profession's image.

The motion from West Surrey to this year's LMC conference will provide a brief interlude from an agenda domin- ated by contract issues.

Dr James Gillgrass, joint chief executive of Sussex and Surrey LMCs, said the motion from West Surrey LMC was not as far-fetched as it seemed.

'There is a very real issue here that we as a profession need to improve our publicity and we think he would do a good job,' he said.

Mr Clifford declined to comment on the proposal.

Meanwhile, enhanced services topped the list of motions submitted in time for the April 26 deadline.

Other big issues raised by GPs include a ban on smoking, Government proposals for electronic booking and planning for terror attacks. Sale of goodwill also looks set to be one of the most hotly debated topics.

A motion from West Pennine LMC condemned the end to the ban as 'a blatant and devious attempt by the Government to discourage PCTs from commissioning enhanced services from GPs'.

But Derbyshire LMC has called for further relaxation of the ban to include essential services.

Derbyshire LMC secretary Dr John Grenville said: 'Trading in patients has previously been considered inherently distasteful but society is increasingly capitalist and commercial.'

West Pennine LMC will also argue that if a terrorist attack on the UK is 'inevitable', every PCO needs to inform its LMC of its contingency plan.

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