This site is intended for health professionals only

At the heart of general practice since 1960

Darzi centre advertised on city buses

By Ian Quinn

A PCT is plugging its newly opened £2m GP-led health centre by splashing out on a poster campaign on city buses.

The advertising drive by NHS Norfolk will also include advertising on petrol pumps and leafleting of patients in A&E units.

NHS Norfolk insists it does not favour one GP surgery over another, but wants to alert patients to all alternatives, such as NHS Direct and pharmacists.

The 'public engagement' campaign has cost £26,000 ­ but the amount spent on A&E treatment of patients with only minor conditions is about £1m a year, said an NHS Norfolk spokesperson.

NHS Norfolk is advertising a new GP-led health centre on the side of local buses NHS Norfolk is advertising a new GP-led health centre on the side of local buses

Rate this article 

Click to rate

  • 1 star out of 5
  • 2 stars out of 5
  • 3 stars out of 5
  • 4 stars out of 5
  • 5 stars out of 5

0 out of 5 stars

Have your say