Darzi: patients should be offered 'Starbucks' experience
By Steve Nowottny
Health minister Lord Darzi has called for NHS patients to be offered a ‘Starbucks' experience above and beyond a basic level of care.
In an interview in The Times today, Lord Darzi said NHS staff could learn from the approach of the coffee giant as they strive to offer patients greater choice.
‘While any café can serve a cup of coffee, Starbucks sells you an experience,' he said. ‘The taxpayer needs to be sure that we can meet core standards – on healthcare—associated infections or waiting times – but I am talking above and beyond that. If hospital X and hospital Y can both offer hip replacements within 18 weeks, we need to talk about what is the difference in experience in these places before [a patients] exercises their choice.'
Lord Darzi also defended the NHS Next Stage Review, which he led last year, and insisted that clinicians had been fully engaged.
‘It's not a bunch of pointy heads sitting in the Department of Health dreaming up these ideas,' he said. ‘They are produced with in partnership with people working on the ground.'Health minister Lord Darzi Health minister Lord Darzi