Enlist patients to counter anti-GP spin
Your article on anti-GP media coverage was welcome, but your readers might like to take heart that their patients, when asked, will also come out fighting on their behalf.
The media love hearing from patients, especially those willing to be quoted and have their photo taken. This makes a stronger story than simply the GP and their teams talking about the issues.
In London, the opportunity to interview the parents of eight-month-old twins who felt that their babies' survival was down to the help of the local GP, and the pensioner whose regular visits to her GP mean the difference between an active life or one in constant pain, were gifts too good to miss.
Add to this a 45,000-patient petition presented to No 10 and the hard-to-reach London media was won over.
Once informed, patients can and will attract the attention of local media and, together with the practice, any negative local spin can be spun on its head.
GPs get a voice. When patients speak the local media stays interested in listening.
Sue Broome, Director of communications, Londonwide LMCs