Expect the DH to take revenge for 'choice' defeat
From Dr Ted Willis
The heroic GP who challenged NHS North East's wishful advertising campaign about patient choice deserves our praise and thanks ('GP wins battle to ban "misleading" choice ad', pulsetoday.co.uk/news). By making the apparatchiks look foolish in the national press, he has struck a blow on the behalf of GPs across the country - and given us a good laugh.
But the Pulse article, however, also provides evidence that this is only one battle and that the war is not won.
The Department of Health spokesperson quoted presumably really believes the advertisement's promises of a choice of time of appointment were true. And of course the claims are true, if a choice of next Tuesday at either 9.30am or 10am represents true choice.
So we should prepare ourselves for revenge. And what a surprise - I have just read that the National Patient Safety Agency is going to investigate GPs because there are so few dangerous incidents in general practice.
Well, I suppose for the DH that is about the usual standard of logic.