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Government launches new antibiotics campaign

The Government this week launched a national publicity campaign to discourage GPs from prescribing antibiotics for colds, and dissuade patients from asking for them.

Chief Medical Officer Sir Liam Donaldson has stressed that antibiotic resistance is still on the rise, and ‘action is necessary to preserve the efficacy of the drugs that we have'. Adverts will appear in newspapers and magazines, and posters will be placed in GP surgeries and pharmacists.

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