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At the heart of general practice since 1960

GP leaders' campaign against privatisation in line for award

By Ashleigh Goff

Londonwide LMCs has been recognized for their media campaign on behalf of GPs

The Keep My NHS GP Local Campaign - launched in the Spring of 2008 - has produced 110 pieces of regional and national coverage, and gained support with 45 thousand signatures on their petition.

It is now being shortlisted for the Association of Healthcare Communicators Best Media Handling Award 2009.

Director of Communications Londonwide LMC's, Sue Broom, thanked GPs for their involvement in the campaign.

'This is the first time we've entered these awards and it is a significant achievement to be shortlisted against so many NHS organisations and PR agencies.

'Without GP and practice team involvement this campaign would not have been possible and we would like to thank them for their role in gaining this recognition,' she said.

The award comes as the GPC faces criticism at the forthcoming LMC Conference in June on their handling of the press.

LMC Ealing, Hammersmith and Hounslow has proposed, 'that the conference deplores the ongoing campaign of bad press against GPs and calls for a continuing and effective strategy to be implemented by the GPC to counter it.'

Similarly, LMC Merton, Sutton and Wandsworth has proposed, 'that the conference calls for a redoubling of efforts to get positive stories about general practice in the press in order to counteract the negative spin of our political opponents.'

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