GPs learn to combat pressure by drug reps
Dr Chris Watkins has devised an educational programme to support GPs with high prescribing costs after a study he conducted showed contact with drug reps influenced GP prescribing habits.
The programme was run in four practices in Bristol and involved setting up video scenarios and discussing the outcomes with other GPs.
Dr Watkins, special lecturer in primary health care at the University of Bristol, said: 'Two practices instituted morning coffee breaks. Ostensibly small changes may have profound effects on communications and quality of care.'