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GPs turn the tables to win

Dr Martin Whiting has won the contract to run a neighbouring practice after tendering with a corporate-style business plan.

He and his seven partners in north Manchester beat off competition from several private companies to win the contract to run the Newton Heath practice in Cheetham. 'GPs need to have a few marketing tricks,' he said.

'We emphasised the essence of general practice, our local knowledge and track record.'

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