GPs urged to check disease registers
The NHS National Programme for IT has struck a six-figure deal with a top public relations company to help improve its image.
Porter Novelli will run a campaign for the public and NHS staff about the national electronic patient record.
The company, which works with the Department of Health and several major pharmaceutical firms, has been brought in to convince people about the confidentiality of the Care Record and the right to opt out. It is not working on Choose and Book.