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OTC medicine advert curbs may be halted

The Medicines Control Agency has proposed removing the 'outdated' blanket ban on advertising over-the-counter medicines for some diseases, which it said could potentially cut GP workload.

The proposals, currently out for consultation, cover 13 conditions, including heart disease, bone and liver disease, rheumatic conditions, serious respiratory and kidney diseases and serious skin, eye and ear disorders.

A spokesman said if the proposals were given the go-ahead, then low-dose aspirin for the secondary prevention of heart attack or stroke and calcium and vitamin D for the prevention of osteoporosis could be advertised directly to patients.

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