Painkiller ads under UK scrutiny, surgery ‘best’ for prostate cancer and bus service relieves A&E pressures
A round-up of the morning’s health news headlines
The UK advertising watchdog is investigating a drugs company about its over-the-counter ibuprofen, The Independent reports.
The Advertising Standards Authority (ASA) is looking at complaints around claims that the over-the-counter ibuprofen ‘targets head muscles’, the paper reports.
An ASA spokeswoman said: ‘Complainants have challenged whether the ad is misleading because it implies the product directly targets muscles in the head.
‘They’ve also challenged whether the claim “gives you faster headache relief than standard paracetamol or ibuprofen” is misleading.’
Researchers said this held true even after taking into account the type of radiation and how aggressive the cancer was.
Study author Robert Nam, from the University of Toronto, said: ‘Comparing surgery and radiotherapy, the results are pretty conclusive; in general, surgery results in better mortality rates than radiotherapy.’
And a charity in Northern Ireland has launched a new ‘alcohol recovery bus’ to help alleviate pressures on A&E.
The service has already been running eight years, with some 260 volunteers, helping thousands of drunk, drugged and vulnerable people, the paper says.
Joe Hyland from the charity SOS NI said the bus ‘isn’t about judging people but it is about providing a much-needed and very practical service to vulnerable and frightened people’.