This site is intended for health professionals only

At the heart of general practice since 1960

Read the latest issue online

GPs buried under trusts' workload dump

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.

Report comment to moderator

Required fields.

Headline

NHS England bows to confidentiality concerns and launches £2m national publicity campaign on care.data

Comment

I must take issue with assertion that the campaign is modelled on the information campaign for SCR. With SCR we wrote to patients individually practice by practice over a four year period, this was very expensive and did not have the same impact as a concentrated and co-ordinated national campaign would have done. This leaflet drop is a golden opportunity to raise public awareness about their choices with regard to the sharing of health information generally, not just care.data. Choices about local and national information sharing are becoming increasingly complex for practices and patients to understand and need to presented as a clear "menu" which patients can select from.

Posted date

16 Oct 2013

Posted time

10:29am

required
required
required