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A faulty production line

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Update: put on hold


The problem is the lack of publicity, no information available through the media & TV, to inform patients of what the system was all about. The mail shot was rubbish, most of our patients threw the leaflet away as it was posted in and amongst other local take away adverts!!! It was also compounded by the fact that everyone was opted in, and were expected to opt out of something they knew nothing about. The eventual TV coverage sent everyone into panic mode - and patients are frantically now opting out in case their details are sold to all and sundry. Clarity from the outset was all that was needed - patients need to be fully informed. Now the suspicion has set in, patients will be difficult to win over.

Posted date

03 Mar 2014

Posted time