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Changes in colour or shape of generic pills ‘stop patients adhering to medication’


It is a common sinario of patient complaining of one brand of the same medication is better than the generics e.g.Lipitor better than Atorvastatin , Senakot better than Senna. Now this study said the shape and colour also matter. It has to be some kind of classical conditioning involved. Remember

Posted date

15 Jul 2014

Posted time