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Pharmaceutical companies have been banned from offering GPs first-class flights, lavish hotel accommodation and any 'personal' perks under tough new guidelines.

The code of practice from the Association of the British Pharmaceutical Industry also requires companies to include prominent information on adverse event reporting on all promotional material.

Vincent Lawton, president of the ABPI, said the code was a 'fundamental review' and had been drawn up following 'far-reaching' public consultation.

Dr Des Spence, head of the No Free Lunch campaign and a GP in Glasgow, said the tougher regulations were welcome but it was GPs' responsibility not to 'misuse' hospitality. He added that there were concerns about the enforceability of the code.

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