Shock tactics campaign to target cocaine addiction
By Ian Quinn
The Government has launched a hard-hitting new campaign to target the increasing numbers of young cocaine users.
The £1.6m campaign launched by the drugs information and advice service, Frank, warns 15 to 18 year olds about the risks of using cocaine, and the damage it can do to the heart and nose.
It comes as a new analysis by the National Treatment Agency for Substance Misuse (NTA) shows the number of young people seeking treatment for cocaine addiction has doubled in four years.
However, the report also shows a fall in the number of young people hooked on heroin and crack addicts and claims young adults are coming into treatment quicker.The campaign uses graphic images in a bid to tackle rising cocaine use The campaign uses graphic images in a bid to tackle rising cocaine use