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A major record company is targeting GPs' waiting rooms in an advertising campaign for a singer who supposedly has a 'healing voice'.
Universal Classics and Jazz has identified young mums aged 25 to 45, who it reckons typically spend 18 minutes in GPs' waiting rooms per visit, as the prime market for classical singer Hayley Westenra
It is running ads on screens in 970 practices in the run-up to Christmas, hoping some of the estimated 4.5 million patients coming through the surgery doors will buy her CD as well as pick up a prescription.
A spokesperson for Universal said: 'We're always looking for new ways of getting to people. She has a reputation for having a healing voice and we put two and two together.'