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A faulty production line

The alternative GP promotional campaign

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A new national promotional campaign to encourage junior doctors to enter general practice features a GP drinking vodka and crying in a darkened room.

The advert sees the lonely GP sipping neat vodka straight from the bottle. It then cuts to him sobbing uncontrollably whilst uselessly pawing crisps into his half-open mouth.

He then puts a pair of knickers on his head and headbutts the table before slumping to the floor where he can be seen whispering, ‘Is this all there is? Is this really all there is in life?’ to his half-empty bottle of vodka.

The short commercial fades out and ends with the strap line, ‘There’s nothing general about general practice.’

The advert will be run online and on social media channels. It is hoped that it will give the much needed boost to GP training applications.

Dr Kevin Hinkley is a GP in Edinburgh

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Readers' comments (2)

  • I do hope it will be made in a series like the other version. You could place a visa application for Australia on the table in the first scene. Then the next week show the said doc being interviewed for a job down under.
    Then the next installment could have him at the airport in Oz,.... then starting a new job,.... then finally him chilling happily next to the pool in his back garden having a vodka cocktail while the prawns are gently grilling on the barbie!

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  • Fantastic as always. The only thing missing was a revolver with only one bullet in it ;)

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