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Independents' Day

Turkey costumes and public urination: how NHS bosses are tackling binge drinking

By Lilian Anekwe

A trust has launched an advertising campaign - with a woman urinating in the street and a man dressed in a turkey costume being run over by a car - to to warn of the dangers of excessive alcohol consumption this Christmas.

Derbyshire County PCT hopes the hard-hitting viral campaign on the website YouTube - based on actual events - will warn young people of the dangers of drinking too much this festive season.

Both £25,000 social marketing campaign – called ‘Cocktales' – was shot with actors, but PCT bosses hope they will provide the shock factor needed to curb binge drinking in people aged 18-24.

In 2008/9 binge drinking in this age group cost the Trust £162,000, and costs the NHS £2.7bn in hospital admissions for alcohol related admissions including alcohol poisoning, acute intoxication and liver disease every year.

The first video, ‘Bloody Mary', shows a young woman urinate in the street then fall over while being jeered by a group of passing young men in the centre of Chesterfield.

The second, ‘Tequila Slammer', shows a young man on a fancy dress night out dancing then mock fighting with his friends when he gets knocked down by a car.

Alison Pritchard, consultant in public health at Derbyshire County PCT, said: 'Cocktales is a unique campaign we have chosen to use because it really appeals to young people.

'Our videos use dark comedy to make them laugh but then show the serious side of the problems alcohol can cause.'

One comment left by a YouTube user on the 'Bloody mary' video says: 'This describes our? town of Chesterfield perfectly.'

Drunken man in a turkey suit NHS DERBYSHIRE: Tequila Slammer

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