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CAMHS won't see you now

RCGP chair backs NHS publicity campaign

The RCGP has backed the BMA’s planned publicity drive to inform the public about the damage done to the NHS and how that impacts on GPs, Pulse can reveal.

Following a crisis meeting between the GPC and the RCGP last week, RCGP chair Professor Clare Gerada said that whilst the college has no political role, it shares the goal of getting the public and the Government to realise the importance of the profession.

The GPC has been urged by LMCs to work to change the perception of the profession in the eye of the public after a number of damning statements made by the Government in the media in recent months.

Pulse revealed in April that the BMA was preparing a public information campaign to help GPs inform patients about the dangers of the Government’s NHS reforms.

Professor Gerada said: ‘We are on the same page. There is no disagreement about what the issue is. We certainly are both committed to promoting the relevance of general practice and working to find a solution.’

She added: ‘We absolutely, totally and utterly, back the campaign.’

The GPC and RCGP have both publicly deplored health secretary Jeremy Hunt’s statements blaming the 2004 GP contract and the profession for rising pressures on A&E departments.

GPC deputy chair Dr Richard Vautrey said: ‘We updated RCGP about the campaign that we are about to launch shortly which will help practices inform patients directly about what is really happening in the NHS and how that impacts on GPs.

‘We are all too aware of the workload pressure practices are under and how angry GPs are about the constant unjustified attacks upon them. The campaign will be one way we are able to empower practices to engage directly with their patients.’

Dr Chaand Nagpaul, a GPC negotiator and a GP in London, added: ‘We believe that the Government has completely missed the point in terms of demands on the NHS. It is focused entirely on A&E attendances and has totally ignored the reality.

‘We feel, and I know that the college agrees with this, that it is inexplicable that the Government has complete ignored the rise in attendances in GP surgeries in their announcements in recent weeks.’

Last week, Londonwide LMCs became the first region to launch a practice-based PR campaign under the banner ‘General Practice Cares’.

Readers' comments (7)

  • The red tops just wont find this sexy enough to bother with

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  • I hate to say it, but I think the RCGP has not helped the situation with their relentless and unrealistic drive for " better standards" with little or no consideration of what the average GP actually has time to do.
    While gold standard care is what we all strive for, there has been a bombardment of proposals for patient care and education and training which have become increasingly demanding and unrealistic as well as an increasing requirement to audit everything we do and prove it in triplicate. These include eportfolio, reaccreditation, appraisal etc which have RCGP all over them as well as NICE, technical guidance and numerous well intentioned interventions by specific groups with an axe to grind ( including some charities), and QoF,
    The same is true of the GMC and BMA who are always on the same tack. Read any issue of Pulse, GP or BMJ and there are numerous articles saying "GPs should...." Or "GPs failing to...."
    I genuinely try to do my best for the NHS, my colleagues and my patients but have come to realise that, no matter what I do, it will never be enough for the RCGP or the government.
    It is about time all these organisations, including the RCGP, BMA and GMC got a reality check about what is possible for a normal human being to achieve.
    It is not just about the work that the patients produce for us to do ( you might think that is what we were there for), OOH or AE pressure. It's also about the insane amount of time we spend justifying our existence to the World and the fact that, no matter what we do, it will never, ever be enough.

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  • I completely agree with the last point (5.19pm). Deprofessionalism and decreasing morale.
    Is it worth our individual welfare?

    Roll on privatisation / retirement.

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  • Agree with above.RCGP+ DOH of same ilke,people stuck in their ivory towers totally detached/out of touch from the real world and the front line.Fiddling while Rome burns and the NHS implodes rolling on to an inevitable negative outcome for our patients.

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  • Your heart is in the right place but your cerebral cortex is not.That has always been the problem for your Clare

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  • Ahhh..backing us have to read what she says here:

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  • Absolutely agree with anonymous @ 5.19 and subsequent comments.

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