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Investigation: Competition leads practices to seek new alliances

Bigger is definitely better in the new ‘marketised’ NHS. GPs across the country are waking up to the potential threat from the NHS reforms and are seeking to band together to protect their practices.

Pulse has found at least a fifth (22%) of practices across England have already decided to take on the competition by bidding for enhanced services as part of an alliance or federation that can offer commissioners economies of scale when services go out to tender.

As experts caution that practices are being overlooked in favour of larger providers in the bidding process, the DIY spirit that led to the formation of GP out-of-hours co-operatives in the mid-1990s is being revived.

Pulse revealed last month that millions of pounds worth of enhanced services are due to be put out to competition from April by CCGs and local authorities, and LMCs have warned practices that time is running out to prepare for the stringent requirements that some commissioners are demanding under AQP or full tender.

A Pulse survey of 462 GPs confirms that more than a quarter (27%) are aware that enhanced services are being put out to competition by their own CCG from April. Worryingly for practice income, 24% of those say their practice has decided not to bid to run the services. But of the 30% who say they will bid, three-quarters intend to collaborate with other practices to do so.

Dr Martin Thornton: Joining a large-scale national federation

Dr Martin Thornton - online

Like most practices considering joining together with others, we saw a number of threats and opportunities on the horizon.

The threats arose from having to compete with other external GP providers and dwindling NHS resources. The major opportunity lay in the fact that, as a practice that prides ourselves on the quality of care we provide, we would have the chance to join the Quality Practice Federation, a national body that shares the same aims.

Now, the federation can bid for contracts on a national level on our behalf. We just wouldn’t have been able to bid for things like occupational health or Ministry of Defence contracts if we had joined a local federation. We also liked the idea of being able to tap into national expertise using the federation’s intranet platform.

We hope that as the federation expands, that will benefit us as a practice. We’re very happy with our local reputation but the ability to be more widely known – to be part of a bigger brand – will be a benefit nationally.

Federations

Some GPs are ahead of the curve. Dr Nigel Watson, chief executive of Wessex LMCs and the GPC’s lead on commissioning, says his practice in Hampshire has already federated with two others.

Dr Watson says: ‘This enables us to have a single practice manager between the three and to some extent share premises and back-office functions. We’ve also formed a provider company across the whole of the New Forest with 17 practices. This is because CCGs want bids to cover whole localities.’

He cites the example of the Whitstable Medical Practice in Kent – a so-called super-partnership providing specialist services such as physiotherapy and radiography in the community – as the way he’d like to see things go locally.

He says: ‘I’d like to merge our three practices. Then we’d be big enough to offer wrap-around mental health services and separate out long-term care, bid to open seven days a week and take on out-of-hospital care. That’s the model where you can really start getting influence and economies of scale.’

Economies of scale seem to be what commissioners are looking for. In Newham, east London, GP practices were told recently that they would lose out on enhanced services contracts if they did not form alliances.

Newham CCG chair Dr Zuhair Zarifa said: ‘We are being asked to commission extended primary care services and that cannot be sustained by a small practice. That really has to be supplied by a bigger organisation… if you do not federate you can carry on but you will be doing so within a shrinking resource and your financial situation will keep going down.’

Practices outgunned

Tendering consultant Janet Roberts, director of Tendering for Care, also predicts individual practices will struggle. She cites a recent council tender for an alcohol misuse service LES, for which two practices bid. ‘Neither was successful. There were over 80 bids, two from international companies, three from national companies and one from a charity.

‘[The practices] did not know what is required to tender. Local authorities won’t take the risk with GP practices unless they can prove they can do the job.’

The Suffolk GP Federation is often cited as an example of how a federation should work. It includes 63 practices, covering more than 600,000 patients, and recently won a £10m contract to manage adult diabetes services across north-east Essex.

Chief executive David Pannell agrees that a certain size is needed for a federation to be economically viable.

He says: ‘My worry with a lot of federations coming together to bid for LESs is that they just won’t be large enough. They will have to take a large-ish slice of the LES income just to cover their costs. It may not be viable.

‘The reason we could take on a single contract for LESs across all our practices – if that’s what our CCGs want – is we have other contracts that make us sustainable.’

Mr Pannell adds: ‘I think what’s happening now with federations starting up too small is you could end up with a lot of sub-scale organisations which end up just being a legal shell, like in the early days of practice-based commissioning. It’s quite possible many will have to merge.’

But other powerful GP federations are springing up. Nicky Collins, a partner with solicitors Browne Jacobson, has been involved in setting up two large federations in the Greater Manchester area, including the South Manchester GP Federation, comprising more than 20 practices.

He says: ‘In some cases GPs have collaborated as a defensive measure. But other groups, including the South Manchester Federation, have recognised that the opening up of the market potentially creates new opportunities.

‘The changing landscape should now be an incentive for GPs to collaborate on a more extensive scale.’

Future flexibility

And the possibility of a lucrative sell-off in the future should not be ignored, Mr Collins says. ‘There are a number of collaboration options open to GPs. A social enterprise company may be appropriate for non-profit-making activities, but my advice is usually to establish a structure, such as a limited company, which offers GPs the flexibility to take advantage of opportunities to bid for services more widely later on.

‘This also gives the GPs the option to sell their organisation to another healthcare provider or work in partnership with other commercial organisations in the future.’

Dr Phil Yates is a GP and chair of the GPCare provider organisation, a federation of 100 practices in Bristol.

Dr Yates says: ‘I don’t think it will be possible for individual practices to bid for and win CCG-wide contracts. There’s a danger we will lose out to pharmaceutical companies and even supermarkets.’

He says the ‘unremitting workload’ faced by individual practices means they need to work together. ‘A federation can take care of procedures and administration, leaving them free to concentrate on doing the best for patients.’

Cherry-picking

But there are concerns large federations could lose their local focus. Professor Clare Gerada, who as immediate past chair of the RCGP was a key proponent of GP federations, is worried about the non-geographical model of some.

She says: ‘As budgets decrease they will inevitably cherry-pick both patients and practices and then you’ll be left with sink practices, sink patients and sink estates to deal with. The beauty of general practice has always been that it is for everyone in an area.’

Professor Gerada, who is also a partner in the Hurley Group – a rapidly expanding chain of 17 London GP practices and walk-in-centres, particularly targeted at deprived communities – advises GPs to begin by talking to one another.

‘Start by talking to your neighbours, then seek resources. Look at what you want to achieve. Don’t be afraid to think big. Start with an umbrella organisation and use the RCGP toolkit to help you.”

Practice alliances: what are your options?

Federation

What is it? The RCGP defines a GP federation as practices ‘working together to share resources, expertise and services’. It can be anything from an informal association of practices to a full-blown ‘super-partnership’.

Pros Strengthens capacity of practices to develop and compete and tender for services. Allows greater efficiencies and economies of scale.

Cons Management costs – but the larger the federation, the lower the unit cost per practice.

GP provider organisation

What is it? An organisation enabling a group of GPs to bid for contracts for clinical services. Can take legal forms ranging from an informal association to a social enterprise or limited liability company.

Pros: Sharing expertise helps practices win contracts and generate new income streams. They can also share resources and costs, with possible cost savings and reductions in tax liability.

Cons: Potentially liable for variable quality of care at other practices.

Social enterprise

What is it? An organisation with primarily social objectives and with restrictions on the reinvestment of profits. There is no single legal model for social enterprise; they include companies limited by guarantee, industrial and provident societies, and companies limited by shares. Some organisations are unincorporated associations and others are registered charities.

Pros: Flexible and can support innovative ways to achieve a social purpose.

Cons: Since social enterprises are businesses, they can of course fail if the market changes or an idea doesn’t work out.

Community interest company

What is it? A new type of company, designed for social enterprises that want to use their profits and assets for the public good.

Pros: Easy to set up, with all the flexibility and certainty of a limited company form.

Cons: As above – restrictions on the distribution of any profits.

Limited company

What is it? A company owned by shareholders. A legal body in its own right with an existence that is separate in law from its owners. The company can thus be sued and sue in its own name.

Pros: Limited liability offers business protection for shareholders.

Cons: Banks require personal guarantees from directors. Greater administration and accountancy fees, and less privacy as accounts are public records.

Super-partnership

What is it? A full amalgamation or merger of GP practices.

Pros: It is an extension of the GP partnership idea and therefore easier to run, while still allowing delivery at scale.

Cons: Mergers can stall as a result of  insurmountable financial or personal goals of potential partners.