Through collaboration with community engagement group Bradford4Better Dr Ahmed has been coordinating support for vulnerable people during the pandemic in West Yorkshire. That’s on top of developing a Covid-19 response team – and creating education materials to raise awareness about the outbreak through his media company Aelixir. ‘This content has been instrumental in getting information – in different languages – to many people in communities who would not usually have access to such information,’ says Saima Khan, a trainee advanced clinical practitioner who works with Dr Ahmed.