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National ‘blood in pee’ campaign relaunched from today

Public health chiefs have today relaunched the national campaign to encourage people to visit their GP if they notice blood in their urine.

The campaign encourages people to go to the GP ‘without delay’ if they notice blood in their pee – even only on one occasion.

Research shows 43% of people would wait until they saw it a second time, says Public Health England (PHE), even though it is a key symptom of both bladder and kidney cancer.

PHE has teamed up with four premier league football clubs – Liverpool, West Ham, West Bromwich Albion and Southampton – to help get their message out about the campaign, which runs until 23 November.

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the campaign was first run this time last year and resulted in urological cancer diagnoses rising by more than a fifth compared with the same period the previous year, although the tripling in GP visits caused some GP leaders to question the timing of this year’s repeat campaign.

Professor Kevin Fenton, national director of health and wellbeing at PHE, said: ‘This campaign encourages those who notice blood in their pee to go to their doctor straight away – bladder and kidney cancers are more treatable if they are found early.

‘We are delighted to receive such high profile support from these Premier League clubs. We are confident that together, we can increase awareness of the symptoms of these cancers and encourage those with symptoms to visit their doctor without delay.’

Sean Duffy, National Clinical Director for Cancer at NHS England, said: ‘Knowing the signs and seeing your GP as early as possible can make a real difference and significantly improve the chances of surviving bladder and kidney cancer. That is why the blood in pee campaign is so important.’

>>>> Clinical Newswire


          

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