This site is intended for health professionals only

Flora pro.activ spreads its benefits to healthcare professionals

New online portal launches to help HCPs guide patients towards cardiovascular health


Flora pro.activ today announces the launch of, a revolutionary new interactive online portal for healthcare professionals (HCPs), containing a number of resources to help GPs guide their patients towards better cardiovascular health.

The pioneering new initiative provides: the latest research into lowering cholesterol and heart disease; further tuition and training; articles and e-magazines; materials to download for both patients and HCPs; information on the range of products from Flora pro.activ; and updates on activheart, a tailor-made lifestyle plan to help patients improve their heart health.

The groundbreaking new website will be refreshed on a regular basis with relevant new scientific papers and reports, in addition to quarterly editions of Spread It!, the dedicated, informative e-magazine for HCPs which provides the latest news and information on heart health. Healthcare professionals will be able to register to receive free editions of Spread It! by visiting and clicking on the ‘Registration' tab at the bottom of the homepage.

Webinars and presentations, plus documents for both HCPs and their patients are also available to download, and hard copies of some of the materials are also available to order. Further training is available on the website in the form of online tuition and educational resources, to help healthcare professionals develop and widen their knowledge in the area of cardiovascular disease and associated risk factors. Continuing Professional Development modules for pharmacists are also available to download, which provide them with background information to deliver cardiovascular services in the community.

Dr. Liz Leigh-Firbank (PhD), Nutritionist at Unilever says: 'Flora pro.activ has more than 10 years of experience in helping consumers better manage their heart health through their wide variety of cholesterol-lowering products. This new online resource for healthcare professionals ultimately aids HCPs in helping their patients lower their cholesterol and achieve better cardiovascular health. More informed and educated patients can lead to better outcomes, improved health, more efficient and effective physician interactions and, ultimately, cost savings. provides easy access to everyday resources in a user-friendly format, creating a one-stop cardiovascular health shop for healthcare professionals.'

This is a promotional feature article that has been produced by Flora pro.activ