A music video about asthma treatment guidelines had an almost immediate effect on clinical practice at a UK hospital.
In research presented at the European Respiratory Society congress, respiratory specialists at Glenfield Hospital in Leicester audited awareness of the treatment guidelines among hospital staff and found it was 62%. Within a month of the video being posted, awareness was 100%.
Dr Tapas Mukherjee, a respiratory physician at the hospital said he and his colleagues initially reformatted the written guidelines, making them more readable and easier to navigate, before deciding to make a music video. The video was shot in three days in a field near his home before being posted to YouTube.
An audit of clinical practice conducted a month after the video posted found 100% awareness of the guidelines and 80% compliance with the guidelines.
There were statistically significant differences in knowledge before and after the video of proper steroid use (69% vs 91%), oxygen saturation targets (67% vs 91%), and when a chest x-ray is indicated (26% vs 71%).