Experts agree that the controversial advert ‘There’s nothing general about general practice’ should come with a health warning.
The campaign, spearheaded by Health Education England was unleashed onto an unsuspecting public back in September and has made anyone who’s ever seen it want to become a GP.
‘I felt like a puppet,’ says Colin, ‘One minute I was nestled comfortably on the sofa eating a slice of pizza and the next I had an overwhelming urge to look at my wife’s tonsils.’
Becky from Croydon says, ’If you’d asked me a couple of weeks back what I was like I would have said I’m all about social media and low end high street fashion. But now I’m volunteering at my local nursing home and have an inexplicable urge to save lives.’
It’s not clear how many people have been converted by the campaign but the dangerous footage has since been examined by Professor Candid’s team.
‘It contains a subliminal message,’ says the Professor, ‘if you play the advert backwards you don’t see a dutiful doctor signing a form and you certainly don’t see a charity skydiver, you actually see the devil playing a tiny ukulele mouthing “come and play with me” over and over again.’
The satanic advert, which under no circumstances should ever be watched by children, is also reported to be behind the rising popularity of ukuleles.
Dr Kevin Hinkley is a GP in Edinburgh