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Pulse news editor wins unsung hero award for her ‘truly inspiring’ work


news editor unsung hero


Pulse news editor Sofia Lind has won the ‘unsung hero of the year’ award at the prestigious Professional Publishers Association awards.

Nominations were invited by the PPA for those who had shown an outstanding level of commitment to their team, was a role model and championed best practice.

In announcing the winners at the PPA 2021 awards, judges said they were so impressed with Sofia’s output and relentless efforts during 2020.

One noted her work had been ‘truly inspiring – Superwoman doesn’t come close’.

They added that Sofia had met every challenge magnificently and was hugely influential in increasing the traffic to the Pulse news section, by ensuring coverage of the most important stories.

Pulse editor Jaimie Kaffash said, as it had been for everyone, last year was a tough year for Pulse and the pandemic hit just as Sofia returned from maternity leave.

‘The Pulse news team produced more and more stories that were vital for GPs, with a smaller team than ever. We broke huge exclusives, sending out multiple breaking news a day.

‘Sofia was at the hub of this, being an absolute superstar and her knowledge of general practice puts me to shame. “Superwoman” is certainly an understatement,’ he said.

The accolade adds to a number of awards Pulse has won in recent years including for its Covid coverage.

The news team also won team of the year in four of the past five years at the British Society of Magazine Editors Talent awards, scoop of the year at the same awards in 2020, and editor of the year at the Medical Journalists Association awards in 2020.

READERS' COMMENTS [3]

Azeem Majeed 24 June, 2021 12:31 pm

Congratulations Sofia.

Patrufini Duffy 24 June, 2021 2:10 pm

Nice positive news.

John Graham Munro 24 June, 2021 4:33 pm

Does this ”unsung hero” and ”superwoman” ever see any patients?