Pulse will publish its last ever print magazine in January as the publication transitions to a fully digital format.
The magazine, along with the Pulse PCN supplement, is making the move in response to the evolving media landscape.
Pulse will continue to cover news, views, analysis and clinical features on its website, PulseToday.
January’s edition will mark Pulse’s 64th year in print, and will look back over previous issues which delved into some of the biggest stories in general practice.
For much of its history, Pulse ran as a weekly magazine, but transitioned to a monthly edition in 2012.
Previous editions have covered major investigations, including the Lost Practices investigation last year which looked at why some GP practices have to close for good.
At the start of 2021, the issue’s cover feature examined how the mainstream media created an anti-GP storm during the pandemic by promoting the message that ‘GPs are closed’.
Pulse’s editor Jaimie Kaffash said: ‘It will be bittersweet saying goodbye to our print magazine. The magazine has, for 64 years, been the voice of general practice, campaigning on behalf of GPs as well as breaking news, running major investigations and hosting renowned columnists.
‘We know how much many of our readers value the print edition, and it is because of them that we have lasted as long in print as we have, at a time when much of the industry has moved wholly online.
‘But we are incredibly excited about the move to wholly online. PulseToday has for years been the platform where we could break news first, and where we could go far deeper into issues that matter to GPs without the constraints of a print edition, such as our Lost Practices investigation and our review of general practice across the world.
‘Pulse readers can rest assured that we will continue to produce all the news, views and investigations that we have always done, and it will continue to be free for readers to access.’
Pulse PCN will continue to serve the clinical director community on a newly revamped microsite launching soon
READERS' COMMENTS [2]
Please note, only GPs are permitted to add comments to articles
I am not sure if a paper one is still delivered to me, as it would be at practice address, and read by my replacements or trainees of the future.
Somehow I got behind with my reading in 2015, and have been gradually getting through a backlog, which is interesting, alongside the transition to the on-line/email versions, which we seem to have gradually adapted to.
Possibly the only thing we will miss, because not replaced, is the periodical large spreads of immunisations for travel advice and IOS and other fees tables.
a toast to the future of the continuing digital incarnation!
And the staff!
I often find that by the time I get the print edition, I’ve read many of the articles online anyway, so I’m in support of this, to save the paper! Thank you for continuing to keep me informed about the world of GP.