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New-look Pulse magazine celebrates jump in readership

The relaunch of Pulse magazine in a new monthly format has prompted a sharp rise in readership, with the average issue now more likely to be read by GPs than both the BMJ and GP magazine, official figures reveal.

The latest independently collated readership scores, commissioned by the Joint Industry Committee of Medical Advertisers for Readership Surveys (JICMARS), show that on average 50% of all UK GPs read a copy of Pulse magazine – up 10 percentage points from last year. Just 42% of GPs on average read the BMJ, down 8 percentage points since 2012, while 37% on average read GP magazine – the same proportion as last year.

Pulse’s iPad app was also the best-read of the three publications. Some 5% of GPs on average read an issue of Pulse on the iPad, compared to 4% for GP magazine and 3% for the BMJ.

The figures come as the British Society of Magazine Editors announced that Pulse has been shortlisted for five separate awards ahead of its prestiguous awards ceremony in London next month. The shortlisted nominations were:

– Pulse editor Steve Nowottny (editor of the year, business brand – free circulation)

– Pulse Learning editor Adam Legge (web editor of the year)

– Dr Phil Peverley (columnist of the year – business)

– Pulse senior reporter Jaimie Kaffash (scoop of the year)

– Pulse Live (innovation/brand-building initiative)

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