Pulse wins awards for hard-hitting stories and GP ‘morale boost’

Pulse scooped up two gongs at this year’s PPA Independent Publisher Awards, with the judges noting ‘a morale boost for GPs’ among the team’s achievements.

Pulse was named ‘Business Publication of the Year’, while Pulse editor Jaimie Kaffash was also named ‘Editor of the Year’ at Friday’s ceremony.

The judges said they ‘were so impressed by the strong story of how this magazine not only survived the pandemic but actually grew readership figures and revenues with a reduced staff’.

‘The achievements of this small team were nothing short of outstanding during an extremely challenging time for the sector. The combination of reporting hard hitting health stories while also providing a morale boost for GP’s was particularly notable.’

The judges also said Mr Kaffash is ‘a great example of a leader; innovative and highly effective’.

‘Jaimie hasn’t sat still, and has led the team expertly in doing what they all love with reduced resources but not reduced passion for the brand’, they said.

And they added that ‘Jaimie is a shining example of how one can look at adversity through the lens of opportunity rather than defeat’.

Pulse was also shortlisted in three further categories: ‘Team of the Year’ for the news team; ‘Media Brand of the Year’; and ‘Launch of the Year’ for Pulse PCN.

Pulse also won a PPA award in June this year, when deputy editor Sofia Lind was given the ‘Unsung Hero’ award for her work in leading the news team during the Covid-19 pandemic.